DESIGN THINKING CAMPUS TOUR

 
 
 
 

DESIGN THINKING CAMPUS TOURD1.png

THE GENOVASI ‘DESIGN THINKING’ CAMPUS TOUR

campaign was designed to raise awareness on Design Thinking concept and on Genovasi as the recognized design thinking school in Malaysia.  

In a period where innovation and critical thinking have become essential for graduates in an ever competitive job market, the Design Thinking Campus Tour provides an invaluable opportunity for  the students to enhance their skills and competencies. It was for this reason, EYE as the program manager of the Campus Tour, strongly believes in the program and the objective it seeks to achieve.

Against the backdrop of the massive development in  information technology and social media, we incorporated as much of the features into our program content and user equipment tool making it relevant and appealing to the targeted demographic.

Main activities at the booth includes:

D2.png

A campaign designed for mass adoption with its simple to understand and minimal commitment activity that attracts high participation rate. Prizes on offer serves as the additional motivational factor for participation. Students simply submit any problems they had in mind. All the ‘problems’ submitted was compiled and correlated with the Design Thinking concept (as a problem solving technique) on social media. 

“What Is Your Problem” campaign was the main feature of the Campus Event exhibition site.

 

D3.pngD4.png

The quiz program is a gamification approach towards information dissemination, consisting of multiple choice questions based on Design Thinking concepts and Genovasi,

This quiz program utilizes the EYE Systems.

 

gallery